Margin and markup are not the same thing, and confusing them is one of the fastest ways to leak profit on every job. Use this calculator to convert between the two and price jobs correctly.
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup is only a 33% margin — the gap is where contractor profit disappears.
A 20% margin needs a 25% markup. A 30% margin needs ~43% markup. A 40% margin needs ~67% markup. Use this calculator to translate between target margin and the markup your team must apply.
Combine the margin calculator with the EstiDash hourly rate tool and project estimator to build bids that actually deliver the profit you planned for.